- Sex Equality – promoting women and girls in work, training and rights;
- Language – avoiding the binary “givers and receivers”: we all give and receive
- Open-minded – listening to hear others’ opinions, adding to our knowledge
- Respectful – recognising the expertise, ability and perspective of everyone
- International – with board members in and from the countries of our work
- Ambitious – chipping away at gender and climate change
- New players – introducing new and unexpected players to development
- E-Value For Money – Equity, Effectiveness, Efficiency, Economy, Environment
- Self-aware – what applies to one country probably applies to our own
- Sustainability – interventions which we do once only in its location
